Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

If you’re on the hunt for Amazon Prime Day 2025’s best deals, an InStyle editor found 12 fashion finds worth snagging. From a flattering $8 top to $16 heels, shop everyday clothing staples up to 81 percent off before they sell out.