Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their ... We remain focused on prioritizing ad innovation over volume.

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising innovations.

Federal judge dismisses class-action lawsuit over Amazon’s ad-supported Prime Video tier. Court rules Amazon acted within its ...

Amazon last year pivoted to making its ad tier the default for its over 100 million subscribers, turning the service into a ...

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of the NBA and more WNBA games to the slate. “This is a pivotal year ...

The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The editing timeline shown in Amazon’s announcement video ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing.It also ...

Amazon eliminated full-screen commercials during green-flag racing, replacing them with picture-in-picture ads. It’s a long-overdue fix to one of NASCAR’s most frustrating TV traditions ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada.

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...