Partner Content Let Them Find You: How Brands Are Creating for Discoverability on TikTok TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

TikTok remains the dominant social media platform in 2025, surpassing other platforms in terms of engagement. The app’s short ...

Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their ...

Hashtag strategies significantly impact content discoverability. Instagram allows up to 30 hashtags per post, while TikTok uses hashtags differently within its algorithm.

Data insights from Trendalytics breaks down the top-performing brands on TikTok from followers to account engagement and what’s driving growth.

From TikTok to Reddit, ... But Gen Z searches differently – they don’t use “google” as a verb in the same way, and it’s reshaping how brands approach discoverability.

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...