As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

Tinder’s campaign allowed users to create personalized images with ... ad model could become a powerful tool for future marketing efforts. Snapchat’s introduction of Sponsored AI Lenses ...