CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook.

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, and influence with modern B2B buyers because even high-quality content is getting filtered, summarized, or skipped entirely. Here’s what’s at stake:

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.

Key Takeaways Google AI Mode offers seamless, multimodal search powered by Gemini AI models.Perplexity AI excels in transparency, real-time data, and research-f

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now.

Perplexity, an AI search engine currently valued at approximately $14 billion, could "redefine Apple’s AI strategy and would fit in very well with Siri," according to Ives.

I had candid conversations with three CEOs in different industries – insurance, agriculture and marketing – each at a different stage of AI adoption, yet all aligned on one key point: Artificial intelligence is not a future initiative.

Zero-click search is killing traditional TOFU content. Brands that adapt with original data and real insights won’t just survive, they’ll stand out.