Bank of America said that any positive impact from the the actress' ads will be more than offset by tariffs.

Momentum from the ‘great jeans’ campaign won’t be enough to offset the retailer’s problems, BofA Securities says.

Sydney Sweeney’s viral jeans ad likely had American Eagle hoping it would boost sales and brand visibility. However, some ...

The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...

Halsey isn’t here for the drama that tanked Americana’s opening weekend. According to The New York Post, the singer, who ...

After her film Americana made just $500,000 at the box office during its opening weekend on August 15, Sydney Sweeney's ...

Pop star Halsey lashed out at the media and fans after her film Americana was sucked into the whirlpool of controversy ...

Sydney Sweeney "won't comment" on American Eagle jeans campaign uproar, according to the Wall Street Journal, which just ...

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that ...

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy ...

American Eagle responds to online backlash over Sydney Sweeney "great jeans" campaign with official Instagram statement ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...