Apple CEO Tim Cook said on the firm's most recent earnings call that he expects this quarter to be the best in company history.

After leading global smartphone sales for over a decade, Samsung is projected to lose the top spot to Apple this year.

Black Friday November 2025 smartwatch and fitness tracker deals are ready for your wrist. Score an Apple Watch SE 3 for under $200 and Samsung Galaxy Watch 7 at 48% off.

Since this morning, the price of the Apple Watch SE 3 with 44mm GPS (and sport band) on Amazon dropped from $279 to $229. This is the lowest price ever with an 18% discount that makes it a good choice against affordable Samsung and Garmin watches at similar prices.

The most obvious example of why first-party products are worth considering is the AirPods lineup, led by the latest AirPods Pro 3. These headphones offer way more features when connected to an Apple device than when connected to other devices.

Head over to Amazon to get the Samsung Galaxy S25 FE for just $534.99, down from its usual price of $709.99. That’s a discount of $175 and 25% off. And given that this is still a relatively new phone, that’s more than worth springing for this Black Friday shopping season.

As part of its early Black Friday sale, Walmart has tons of video games on sale. You can score new titles like Madden NFL 26 and Borderlands 4, or play back old favorites like Grand Theft Auto V.

New forecasts show Apple edging past Samsung in 2025 smartphone shipments, ending a 14-year lead and reshaping the global mobile market.