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· 6d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty ELF.N for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line th...

· 6d · on MSN

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

· 6d

Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'

· 20h

Hailey Bieber's Friends Reportedly 'Concerned' She Might 'Bail' Husband Justin Out Of His 'Financial Struggles'

Sources close to the couple have raised concerns about how the 31-year-old pop star may attempt to "take advantage" of his wife's kindness and how she'll use the proceeds from her company's sale to co...

· 1d

Fans Express Worry After Justin Bieber Posts Another Cryptic Message After Hailey's Rhode Sale

· 1d

Hailey Bieber Has a Reason To Be Thankful Amid Justin Bieber’s Cryptic Note

· 1d

Justin Bieber Continues Cryptic Post Streak Amid Divorce Rumors

“PLEASE STOP USING LOYALTY TO KEEP PEOPLE AROUND YOU OUT OF YOUR OWN FEAR ITS HURTING US.”

· 1d

Justin Bieber Shares Cryptic Post About ‘Loyalty, ‘Love’ and ‘Fear’: ‘It’s Hurting Us’

· 1d

We Tested Hailey Bieber’s $1 Billion Beauty Brand To See If It Lives Up To The Hype

Rhode to Be Acquired by Elf Beauty for $1 Billion

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years. Announced today, the acquisition comes just two months after it was reported in April that the brand hired JPMorgan Chase and Moelis to oversee the sale.

1don MSN

Can Hailey Bieber Bring e.l.f. Stock Back to Life?

E.l.f. Beauty ( ELF 0.79%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the past year. That's despite robust growth over that time, and a brand that continues to surge and gain market share.