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HBO Max Is Back

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

the rebranding (debranding?) of the rebrand is likely the latest sign of a potential division of WBD assets.

· 6h · on MSN

· 4h · on MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

· 12h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

Max was an all-time bad rebrand

Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas.

· 11h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 12h

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

9hon MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

14h

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.