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Warner Bros. Discovery Is Rebranding Max

The Hollywood Reporter on MSN · 11h

Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional industry consolidation in a disruptive streaming era.

Los Angeles Times on MSN · 1d

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

Hollywood Life on MSN · 1d

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Max will become HBO Max

The New York Times · 1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

The Washington Post on MSN · 1d

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

USA TODAY on MSN · 1d

'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO

1don MSN

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

17hon MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

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