If Jerry Jones cares about branding and buzz, bringing one of the greatest showmen and talkers in pro sports history to Dallas would check plenty of boxes.

Jerry Jones won’t hire Deion Sanders as the Dallas Cowboys’ next head coach. At least no one will believe it until Sanders puts pen to paper and high-steps back into The Star. That’s because while Jones loves publicity,

Perhaps no owner in the NFL understands the value of "keeping it all in the family" better than Jerry Jones, which is why bringing Deion Sanders and his sons to Dallas makes perfect sense.