Lyft designed a senior-friendly app with larger fonts and simplified features—but why are these usability improvements locked ...

His personal experience—coupled with the demographic shift where 80 million people are expected to be 65 and older by ...

Lawmakers were trying to increase security for passengers and drivers, but the country’s largest rideshare company says it ...

Lyft CEO David Risher is driving for his app and trying to keep the company from slipping into what he calls ...

On the penultimate day of the Colorado legislative session, tense policy debates are still winding their way through the ...

Lyft is rolling out a new service called Lyft Silver that's specifically designed to give aging and elderly people a way to ...

Gina Rodriguez played Alicia, a confident Lyft driver who made a charismatic entrance on the show. Rosa developed a strong attraction to Alicia, and the feeling was mutual. The two characters ...

Lyft Silver is a new service that simplifies the app, brings live human support, and sets a comfort baseline for all the ...

Rideshare companies are making their services easier for older adults to access. Lyft Silver is a new account type that, like ...

We’re beginning to make some inroads against those other guys,” Lyft CEO David Rishe said at a business event this week.

Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ...

Lyft Inc. will begin dispatching standard taxis to some US riders starting next month in a first as it expands its features ...