South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

The University of South Carolina board of trustees approved the change Friday. The Gamecocks’ agreement with Under Armour, ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

South Carolina took care of its future uniforms on Aug. 22 by switching from a long-standing relationship with Under Armour ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

Gilligan, an upcoming senior, was named to the Under Armour Next All-America Game on September 13 at Oriole Park at Camden ...