The Media Rating Council has granted accreditation to iSpot.tv’s system for national television ad-occurrence reporting. In order to measure advertising impressions and impact, iSpot built a system to ...

Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a ...

The Media Rating Council has granted accreditation to audience-measurement technology backed by iSpot, one of a handful of start-up companies that have been vying for months to compete more directly ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...