S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...

Channel 4 has expanded its connected TV advertising portfolio through a new partnership with smart TV advertising specialist ...

After nine months in darkness, the digital billboards in London’s Piccadilly Circus are about to come back bigger and brighter than ever before. Later this month, a new 790-square-metre behemoth of a ...

While the opening home screen, or landing page if you will, of our CTVs has always left us spoilt for choice in terms of content, from picking between subscribed OTTs to FAST channels (never mind what ...

Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix. The answer: yes, ...

Carlton Screen Advertising has launching a cross-media marketing campaign to promote cinema advertising. The campaign highlights the fact that its audiences are fully engaged with the medium, compared ...