Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

On Jan. 1, 2021, a user with the handle @masonoelle uploaded a video to TikTok. In the video, a compilation of short clips blink by, highlighting the climate crisis (polar ice caps melting, ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

TikTok aesthetics from cottagecore to dark academia have taken TikTok by storm. The latest aesthetics include coastal grandmother and night luxe. We break down the basics of each aesthetic and explore ...

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators sharing ...

TikTok has introduced us to an almost overwhelming amount of trends since its social media takeover two years ago. From Regencycore and cottagecore to the banning of middle parts and the end of skinny ...

The word "aesthetic" was long used on the internet to describe the style and "essence" of a person. w the internet more commonly uses it as a stand-alone word. The most common sentence construction, ...