Albertsons Tests OpenAI Ads To Expand Digital Reach And Media Revenue

Albertsons Companies (NYSE:ACI) joined the OpenAI Ad Pilot Program to test AI driven, personalized advertising for its customers. The pilot focuses on serving more relevant Albertsons ads to users ...
Business Wire

Albertsons Media Collective™ Launches Incrementality Measurement to Prove True Media Impact of In-Store Campaigns and Plans Expansion

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...
MediaPost

Albertsons Aims To Show What In-Store Ads Actually Deliver

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
Marketing Dive

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

Albertsons’ retail media arm, Albertsons Media Collective, today introduced a new in-store incrementality measurement in an effort to solve for one of retail media’s most persistent challenges, per a ...