Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For the very first time, Google has surpassed Facebook in the total ...
The Indian Subcontinent accounted for nearly half of global paid install growth for subscription apps, while advertiser ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today published its ‘Global App Install Ad Spend’ three-year projection, which anticipates continued robust growth ...
Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...
Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...
Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according to research published by AppsFlyer on Tuesday, compared with 32% of ...
SYDNEY, Nov 25, 2020 - (ACN Newswire) - - AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first ...
Media spending to drive mobile app installs will jump 32% to $76.2 billion worldwide this year, reaching $118.4 billion by 2022, per a forecast by AppsFlyer, a provider of mobile attribution and ...
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