Apple's toned-down announcement of the iPhone 16e marks a strategic shift in how the company approaches product differentiation within its lineup. Unlike the flagship iPhone 16 and 16 Pro models, ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Updated August 18 with pricing details. With the launch of the new ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. This post, first published on March 1, was updated on March 4 with further details of ...

Great performance—one less GPU core doesn’t noticeably impact gaming. Excellent battery life. Reliable camera. Works with Apple Intelligence (if you care). A part of my brain won't stop thinking about ...

Apple unveiled a quartet of iPhones on Monday, including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. As expected, the updates are largely iterative. The standard models now ...

This is CNBC's coverage of Apple's biggest launch event of the year, where it announced new iPhones and Apple Watches that will go on sale on Sept. 19. The live blog has ended Everything you need to ...

Apple’s “Pro” iPhones usually look and feel a lot like the regular ones, just with some added features stacked on top. They’ve historically had better screens and more flexible cameras, and there has ...