In an era where lightweight, experience-first sports cars are few and far between, Ariel's face-ripper keeps the flame alive. It’s hard to believe, but the Ariel Atom turned 25 years old this year.

The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

A special offer is giving thrill-seekers the chance to ride in one of the fastest cars on the planet at a Wigan race track.

The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...

“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...

Safet Šatara is a journalist and creative marketing junior with an avid passion for automobiles and everything that moves. With thousands of car reviews under his belt, he made a small but noticeable ...

See the Ariel Atom 3S on /DRIVE on NBC Sports: What Makes Fast, Thursday, October 19 @ 10:00 pm ET on NBCSN. The history of second place is littered with unappreciated talent. Take Bryan Bennett. He ...

Pound for pound, price for performance, there has never been a more focused production sports car than the Ariel Atom – and the new Atom 4 takes things up a notch. With a 320-hp engine, and ...

View post: This 'Lightweight but Powerful' Mini Chainsaw Is Only $27 at Walmart The people at Ariel will never get enough. The Ariel Atom 4 you can buy right now in the U.S. is fashioned from just ...

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.