Are you familiar with the Axe effect? The Axe brand of deodorants and male grooming products is from Unilever and is primarily targeted at 15- to 25-year old males. It is also infamous for its ...

Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car, I'm no ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

Our talented editorial team delves into a diverse range of topics form fashion to entertainment. With our passion for storytelling and a keen eye for detail, we aim to consistently deliver engaging ...

Sweat happens, confidence matters, and deodorant is supposed to be your silent wingman—not the loud liability that betrays you by noon. Yet somehow, certain men’s deodorants manage to do the opposite ...

If you have a son over age 10, you may be familiar with a fragrance I refer to as "Eau de Boy." Eau de Boy comes in two unforgettable scents: Locker Room and Axe. If you live with the Locker Room ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lil Baby wants to help his fans stay fresh: the rapper is ...

UPDATE: Axe South Africa has started a campaign on their Facebook page to get the ad back on TV. South Africa has banned an angel-themed Axe deodorant ads, saying they're offensive to Christians. The ...

The deodorant wars between powerhouse consumer product players Procter & Gamble and Unilever are heating up, with Unilever claiming to have taken a lead with its Axe brand. The company launched Axe ...

Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car, I'm no ...