Mattel’s new movie is the studio’s most bizarre pitch yet. Mattel Studios was behind 2023’s Barbie, which was directed by Greta Gerwig and released through Warner Bros. Pictures. That movie was a ...

NUREMBERG, Germany, Jan 29 (Reuters) - Mattel launched ‌a new line of ‌action figures on Thursday for its upcoming live-action movie "Masters of the Universe", aiming to repeat the success of its ...

Mattel is banking on Gen X to pass the torch and give the Masters of the Universe movie and toys a multi-generational boost.

Mattel began 2026 with a structural shift in its portfolio: while Barbie—its most iconic brand—recorded a double-digit decline, Hot Wheels consolidated itself as the main growth driver ...