(By John Shomby) The fourth biggest movie opening weekend in history happened earlier this summer and reinforced a brand that has been around since the late 50s. Mattel’s 64-year-old doll, Barbie, led ...

(By Mike McVay) The media world is abuzz with the success of two women with high-profile worldwide stature. They are Barbie and Taylor Swift. They’re both creating excitement with 18–34 and 25–54-year ...

The 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Songs from Her Extensive Music Catalog and Sharing Inspirational Commentary Barbie Radio, the first branded radio channel from Mattel ...

WILL FERRELL: (As Mattel CEO) Get that Barbie. KELLY: As NPR's Neda Ulaby tells us, "Barbie" is now the highest-grossing Warner Brothers movie in the studio's history. NEDA ULABY, BYLINE: OK, so ...