Overstock.com is officially Bed, Bath & Beyond – emphasis on the “beyond.” After winning a $21.5 million bid for the brand’s intellectual property, e-commerce company Overstock launched the new Bed, ...

The company is leveraging Bed Bath & Beyond’s deep name recognition and plans to develop a gallery of retail brands ranging from luxury to off-price. Later that month, Overstock said it planned to ...

Overstock.com has been dragging dead weight – the stigma of its name – over its multi-year mission to become an exclusive home furnishings destination online. “We’ve long looked for ways to rebrand ...