Walk into any beauty forum or scroll through fragrance communities, and you’ll encounter the same buzzword: layering. This isn’t just another fleeting trend—perfume layering has transformed how women ...

When the opportunity presented itself to work on a story involving two of my favorite things — perfume and TikTok — I knew I had to do it justice. As every fragrance fanatic knows, scent is subjective ...

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As the luxury and ultraluxury beauty products market is expected to grow from $20 billion to $40 billion by 2027, according to McKinsey, the fragrance and cosmetics behemoth, Coty Inc. (NYSE:COTY), ...