As the end of the year approaches, many individuals and organizations will choose to donate time and money to charitable ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

"Soldo's strategic campaign boosts brand awareness, tackles category inertia, and drives 252% pipeline growth with innovative ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

Authenticity is one of the keys to telling a great brand story. When audiences sense you’re being truthful with them, they are more likely to engage with your brand. On the other hand, if your story ...

Video marketing is not just a trend, it’s a necessity for entrepreneurs who want to grow their brand awareness and sales in today’s competitive market. The Fast Company Executive Board is a private, ...

Discover how Amazon Ads connects offline businesses to eager customers, driving a 142% increase in lead completions." ...

New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As PR agency professionals, we are trained to deliver results—the big media hit, a major ...

Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Most companies agree that brand awareness is a top priority ...

Two local jewelers, and best friends, are sharing their “why” in honor of Lung Cancer Awareness Month. Maison Mariann is a ...