Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Bad publicity can shake a company’s reputation and erode hard-earned customer trust. But setbacks don’t have to define a brand forever—how leaders respond can determine whether loyalty is lost or ...

Customer loyalty this year is built on a combination of generative artificial intelligence, always-on customer experiences, and brand experiences that customers actually want, according to Brand Keys, ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...