What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

With limited budgets and high expectations, young brands often need content strategies that move the needle without relying on big productions or paid reach.

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads on its platform. The company is also launching an “AI Dubbing” tool for ...

Every community has its hidden gems – the family who turned a lifelong hobby into a business, the café where old friends reconnect, the volunteer whose efforts for a local charity helps shape the ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

Host reads are powerful tools, but branded podcasts take audio advertising to the next level by combining the medium’s distinct strengths: immersive long-form content, focused listener attention, and ...

There are so many different ways that brands can partner with creators these days. Honestly, it sometimes seems like as much creativity and innovation goes into the structure of brand deals as the ...

At a time when media consumption habits are splintering faster than they ever have done, Simon Baker, head of branded content at ITN Productions, Joe Edwards, an advisory board member for the IDM and ...

In Fall 2026, Boston University’s College of Communication is introducing Branded Content, a five-year accelerated master’s program incorporating elements of advertising, public relations and film and ...

The Branded Content Marketing Association (BCMA) says it has secured cross-industry support for its service to provide a universally accepted measurement tool to all forms of branded content activity.