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Many entrepreneurs often tend to overlook the benefits of tapping into their existing customer base. Continually seeking out new clients on a continuous basis does contribute to business growth, but ...

The main aim of Schedule 1 is to convince new customers that you offer the best product in town. As you start in Hyland Point, you'll have a few methods of getting to know the locals. You can offer ...

For B2B companies, growth is a multifaceted goal that involves more than just increasing sales. But to achieve sustainable growth, these companies must first navigate competitive markets, build strong ...

Print service providers (PSPs) need to be less transactional, and more focused on building relationships. They need to be partners with their customers, not just order-takers. Sound familiar? It’s ...

Want to build stronger, more enduring client and customer relationships? Start by leading with the values that make people want to work with you, not just buy from you. The Fast Company Executive ...

Brent Polacheck, owner of Polacheck’s Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success. Polacheck’s Jewelers ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

In an era where customer expectations are higher than ever, integrating artificial intelligence (AI) into client relationships has become a game-changer. AI can significantly enhance client ...