CTV is the portion of OTT that’s watched on an actual TV set. These days, that’s usually between 80% and 90% of all viewing, depending on the platform. Which is why the TV industry was quite happy ...

– Most hotly anticipated, buzz-worthy new dramas and comedies land on CTV primetime this fall: MAGNUM P.I., GOD FRIENDED ME, THE ROOKIE, ROSEANNE spinoff THE CONNERS, and THE KIDS ARE ALRIGHT – – Fall ...

Canadian broadcaster CTV has become the first international network to open the contents of its LA Screenings‘ shopping spree, picking up U.S. series including The Rookie, Magnum P.I., and Grand Hotel ...

CTV has acquired the new season of American Idol from FremantleMedia International for a midseason premiere. The new iteration of the singing competition with host Ryan Seacrest and judges Lionel ...

Canada’s CTV has added a number of series to its schedule for 2018-19, including picking up the buzzy new cop drama The Rookie and the Magnum P.I. reboot. “Mission accomplished. CTV has secured the ...

Ad views are booming on connected TVs (CTVs), says supply-side ad platform Beachfront Media. It released data yesterday saying that CTV ad requests rose 1,640 percent from November 2017 to November ...

So much for a rebound. With the United States currently being rocked by a second wave of the COVID-19 pandemic, advertising and marketing spending will fall 7.1% this year to $494.23 billion, ...

CTV News: 2018 Year In Review Lisa LaFlamme is joined by CTV National News correspondents to reveal new insights into the most memorable stories they covered in 2018.

The idea of CTV advertising may have recently caused ripples in the media world and beyond, but rumours that Amazon is on the cusp of serving ads and Netflix is close behind are rapidly gaining ...

SpotX, the global video advertising and monetisation platform, has announced it will be leveraging total and incremental campaign reach reporting that offers demographic breakouts based on Nielsen’s ...