New projects from former American Idol judges Simon Cowell and Paula Abdul, a host of new U.S. dramas and Conan O'Brien's return to late night will all be part of CTV's new fall lineup, the Canadian ...

CTV has renewed the romantic drama series ‘Sullivan’s Crossing’ for its fifth season, The Cinemaholic has learned. The news ...

Viant Technology said it formed a partnership with Ad Fontes Media to bring news reliability-based targeting to connected TV, calling it the first demand-side platform to enable the capability within ...

Omdia projects Google, Amazon and Netflix will account for 50% of global CTV ad revenue by decade’s end, underscoring a shift in power from traditional broadcasters to streaming platforms, TV ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Pinterest has been drawing increased attention after reporting Q4 2025 results that exposed pressure on ad pricing even as impressions grew, while investors now look back at its May 4, 2026 Q1 update ...

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, "TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...