Children prefer the taste of foods branded with images of popular cartoon characters and choose those foods more often than unbranded ones, according to research from Yale’s Rudd Center for Food ...

Generations of kids have grown up with chubby cartoon characters like Fat Albert, Winnie the Pooh and Homer Simpson -- and it may not be good for their diets. A first-of-its kind study finds that ...

A new study finds that when kids see familiar and favorite characters from cartoons or movies on food packaging, they tend to like that food more. That may not seem like such a revelation, but ...

CALGARY, AB, Nov. 25, 2025 /CNW/ - From your friendly neighbourhood Spider-Man to the Paw Patrol pups, the colourful characters on food packaging aren't just enticing to your kids – they are promoting ...

Children tend to prefer the taste of cereal when the packaging features popular cartoon characters, suggests new research published in the Journal of Pediatrics and Adolescent Medicine. The study, ...

Cartoon characters, such as ‘Tony the Tiger’ of Kelloggs Frosties fame, should no longer be used to promote unhealthy food, according to a group of MPs. The health select committee says there should ...

Leonard, Bridget, Margaret C. Campbell, and Kenneth Manning (2019), “Kids, Caregivers and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption,” Journal of Public Policy & ...