In the putter space, feel remains entirely subjective. Some golfers prefer a firmer feel at impact, while others require a softer insert or milling pattern to match up feel and distance consistency.

The release of Cleveland’s Speed Optimized Face Technology (better know as “SOFT”) last year with HB Soft ushered in a new level of customization and performance for the brand’s putter line. Instead ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. “Innovation is the ability to see change as an ...

WHAT YOU NEED TO KNOW: The HB Soft 2 putters present a family of nine affordable models that feature different shapes geared to different stroke type, but their most important feature again is the ...