A new study suggests independent coffee shops across the U.S. and Canada share interior design cues that blur local identity.

In the coffee space, the product undoubtedly sets guest expectations as well. Taste, aroma and consistency shape how guests perceive a brand and when the product is presented well, it builds trust.

We Coffee – Vila Nova Conceição / Pitá Arquitetura. Image © Manuel Sá At 23.5 degrees north and 23.5 degrees south of the equator respectively, sit the Tropics ...