When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

Logo creation and taglines are ways to build your brand for a product, service and company. Last week we looked at how to choose the best name for your business. This week, we will look at taglines.

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

When you spend days and nights working on a startup, it can be hard to condense the core of your product down to a handful of words. For frustrated entrepreneurs and marketers alike, OneLiners.co ...

SC Johnson, maker of household products including Windex, Pledge, Glade, Off! and Ziploc, bags is amending its identifying phrase, “A Family Company” to “A Family Company at Work for a Better World” ...

DETROIT (WWJ) - Chrysler's "Imported From Detroit" slogan is so popular, it has spawned a variety of products, including a clothing line. Frank Cippola at the Wall Street Journal Network tells WWJ ...