Most artists and designers (logo creators) begin each project with a rough sketch, whether it's a drawing or just written out notes of what you'd like to include. Giving yourself a brainstorming ...
Photoshop CC tutorial showing how to design an origami-style, folded paper, text logo.
Photoshop CS6 Extended tutorial showing how to make a custom, sleek, metallic logo like the kinds you see on high-end refrigerators.