It might surprise you to know that cycling socks are absolutely part of the great cycling gear hierarchy. Because, although the bike, waterproof cycling jacket, cycling shorts, bike helmet and bike ...

We have a small crisis at our house any time one of my biking socks comes out of the laundry without a match. “Oh my God, what am I going to do?” I rant over the lost stocking, often once a week.

As I looked into The Athletic’s retail store in northwest Portland on Friday night and saw it jam-packed with fans and customers, all I could think of was this: It all started with a pair of socks ...