In response to widespread claims that cult haircare brand DevaCurl has caused irreparable damage to users’ hair—including breakage, curl pattern changes and full-blown hair loss—the brand has ...

If you’ve ever spent time researching curly hair on YouTube, you’re probably familiar with DevaCurl — the curly-hair-focused brand that sells everything from No-Poo cleansers to leave-in conditioners.

Curly hair is among nature’s most fickle, high-maintenance creations, and haircare brands catering to curls tend to inspire fervent devotion. Few of those brands are more high profile than DevaCurl, a ...