Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

The folks over at BurstMedia just released some new information on internet usage that I thought you'd find interesting. Highlights include... * More than half of respondents (57.1%) to the survey say ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...