Here's the lowdown on how to subscribe to Allure's print edition for more beauty routines, recommendations, and features. I think that at this point, I can confidently state that TikTok is truly the ...

It's not a traditional eyebrow pencil. Everyone has heard of microblading or eyebrow tattoos. That’s a great option for some, but not for everyone. For an alternative that looks like microblading but ...

If you're looking for a new brow routine, look no further. Maybelline's Tattoo Brow Pen gives you micro-bladed looking brows without any of the commitment. It's a stay-proof, natural-looking product ...

After Bella Thorne snapchatted her live microblading procedure, we asked a slew of pros about the trend that's gaining momentum in the beauty world. By Kathryn Romeyn When Bella Thorne documented her ...

The beauty world offers up all types of eyebrow pencils — from soft kohl pencils, to gel pots, to powder pans — but Maybelline is bringing a new format onto shelves, and it might just be the most ...

What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.