Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

The spam filters implemented by email providers like AOL, Yahoo Mail, and Apple Mail keep us from being bombarded with irrelevant newsletters and malware-infested emails. Still, you may have missed an ...

Email hygiene company FreshAddress has launched a service that it says can help firms re-engage with the bouncing and inactive email addresses within their customer lists. The new tool, Email Change ...