Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

Email marketers, listen up: If you're looking for new ways to enhance your email program in 2018, check out this list of six tips compiled by the team at email marketing platform Emma. You've probably ...

Did you know that welcome emails tend to have the highest open rates? Or how about that 87% of organizations use email to distribute content? Those are just some of the insights and data points ...

Email is a staple in marketing, providing many experts with a primary means of communication with their clientele. In a recent study, 90% of marketing pros named email as their top metric for ...

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a ...

Opinions expressed by Entrepreneur contributors are their own. While it might seem like millennials are on their computers or smartphones 24/7, that doesn’t necessarily mean they are checking their ...

HubSpot, an inbound-marketing software provider, has generated an infographic to help email marketers better understand what it takes to craft the best possible emails in 2013. Here are some of the ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an ...

As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Infographics are an especially popular way for ...

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times ...