The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content. Every SEO professional understands the need to create engaging, SEO-friendly content ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Content marketing. We hear about it. We talk about it. But then, we actually have to do it. If you’re in a business-to-consumer industry with attractive or interesting products or services, coming up ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company’s website and overall online marketing strategy. A constant stream of good content ...