Teaching persuasion and modes of rhetoric? Make sure your students understand the basics of ethos, pathos, and logos with these (40) engaging task cards. Common Core-aligned product includes (20) Q/A ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Winston Churchill: a titan of oratory. Benn used a range of rhetorical and oratorical devices to make his powerful case. Specifically, these were performative/dramatic delivery combined with emotional ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...