European consumer groups have filed complaints against Alphabet’s Google (GOOGL), Meta Platforms (META), and TikTok, saying ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech ...

Meta Platforms META-1.10%decrease; red down pointing triangle plans to give European users of Instagram and Facebook the option of receiving what it says are “less personalized ads,” a concession to ...

Meta, under legal pressure in the European Union over a binary “pay us or consent to ad tracking” choice it currently offers regional users of its social networks Facebook and Instagram, is changing ...

The European ad industry’s anti-fraud programmes prevented €3.45 billion in potential Invalid Traffic (IVT) losses in 2023, reducing those losses by 69 per cent compared to the amount that would have ...

Meta could face daily fines for violation of Europe's Digital Markets Act, while Apple revamped conditions on its App Store in Europe to meet EU guidelines. By Scott Roxborough Europe Bureau Chief ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - European Commissioner for Europe fit for the Digital Age, Margrethe Vestager speaks during a media conference regarding the ...

Starting July 1st, Meta will add “location fees” to ad buys targeting users in six countries — effectively offloading the cost of European digital services taxes onto the advertisers themselves. The ...

The gap between what advertisers believe about audio and what they spend on it isn’t just an American problem. A new study across nine European markets puts the same tension in sharper relief, and ...