A viral trend called Project Pan, in which influencers and laypeople alike show off their well-used skin care products and makeup, is exploding on TikTok. The challenge is to “hit pan” — to reach the ...

"Hearst Magazines and AOL may earn commission or revenue on some items through these links." As a beauty editor, I’m constantly testing new skin and makeup products, and sometimes the results are ...

Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism with expressive maximalism. While that certainly doesn’t mean we’re all ...