Formula 1 Is Booming—Here’s How Smart Brands Are Joining the Action The marketers winning this race understand that a good campaign means more than just securing logo placement.

Italian indie studio 3DClouds has published the first demo for its upcoming racing game, Formula Legends. The title is in development for PC, PS4, PS5, Xbox One, Xbox Series X|S and Nintendo ...

Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the world's biggest food company markets its core, multi ...

Discussion Formula 1 mailbag: Submit your end-of-season questions for our writers The 2024 Formula One season is officially over after a (fittingly) thrilling Abu Dhabi GP.

Gaming Formula Legends’ ‘F1 across the eras’ is so good, you wonder why nobody did it already With a playable demo out now, TG checks in with one of our most anticipated racing games ...

Ellis Island, a hotel-casino located two blocks from the Las Vegas Strip, is making several additions, such as a new center bar and a rooftop event space.

Streamers (like Netflix, Amazon and Apple) may be willing to sign a rights deal, but F1 is looking between $150 million to $180 million a year, a sizable increase.

The Ninth Circuit US Court of Appeals has upheld a lower court's ruling that Microsoft's acquisition of Activision Blizzard did not violate antitrust laws.

General Motors is officially approved to be an engine supplier in Formula 1. But the company’s power units won’t be in an F1 race for quite some time. The FIA announced Wednesday that GM’s ...

Max Verstappen has not been asked to stop gaming so late by Red Bull Racing — nor should he be! The F1 champion can juggle Formula 1 and iRacing just fine.