After a few years out, the X-E series staged a big comeback with the Fujifilm X-E5. Taking the beloved compact, ...

Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

The Fujifilm GF 45-100mm f/4 R LM OIS WR is a new standard zoom lens for Fuji's GFX mirrorless medium format camera system. Is this versatile zoom a must-buy lens for GFX owners? Find out now by ...

The Fujifilm GF 110mm F2 R LM WR medium telephoto lens offers a classic focal length of 87mm in 35mm terms, 9 rounded aperture blades, and a fast maximum aperture of f/2. Read our Fujifilm GF 110mm ...

VALHALLA, N.Y., September 11, 2025--(BUSINESS WIRE)--FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera ("GFX ETERNA ...

Medium format. That’s the stuffy, studio-centric camera tech that costs tens of thousands of pounds, right? Not any more. The GFX 50S is unique; a professional-grade camera that’s as comfortable in ...

Fujifilm’s medium-format camera is getting more lens options. On April 19, Fujifilm announced the Fujinon GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR lenses, along with an updated lens roadmap that ...

This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s ...