If you happen to be living with a Gen Alpha who seems strangely fixated on earning their own money—or who is obsessed with ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

"They literally don't read anymore…everything is audio or YouTube now." ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label.

New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape society like never before. Described by experts as ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they had, which younger generations genearlly find mundane and intolerable.

If you were to ask my parents, they would say the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is “karma.” I slammed my door with gusto when things didn’t go my way. I ...

A generation ago, family decisions were largely made by parents and elders while children watched from the sidelines. Today’s ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...