Starting this week, Glad Products Company is shelling out between $30 million and $40 million in media spend to motivate consumers to choose its new eco-friendlier kitchen trash bag—which is priced ...

Add Yahoo as a preferred source to see more of our stories on Google. Once upon a time, commercials were all extremely catchy and funny. We actually didn’t mind those breaks and, to this day, many of ...

Celebrating the chore of taking out the garbage, trash bag marketer Glad has teamed up with “Sesame Street”’s Oscar the Grouch. Reviving the Clorox brand’s “Don’t Get Mad, Get Glad” tagline with a new ...

Glad is proving that trash doesn't have to add to the mess. Who better to turn trash frustration into fun? "No one feels more strongly about trash than Oscar the Grouch, so we knew we had to reach out ...

To highlight the features of what the company is calling its “toughest trash bag ever,” Glad, together with agency partner FCB Chicago, illustrated the bag’s ability to withstand wear and tear of ...

I have tried to make my kitchen more sustainable. I’ve stocked up on reusable Swedish dishcloths and switched to bamboo paper towels and even took up composting for a bit — until I opened my bin to ...

‘Big Lift’ focuses on the oft-unheralded trash bag category expert, one who deals with garbage on a daily basis and appreciates bags that don’t break or leak: the trash collector. For the new campaign ...

Glad launches all-new "Don't Get Mad. Get Glad." campaign, featuring a remix of Oscar's hit song "I Love Trash". Why Oscar the Grouch?Glad is proving that trash doesn't have to add to the mess. Who ...

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